Horae

Horae

Strategy, brand, product, digital platform and content for a watch startup

Horae is a new, independent watch company based in Singapore in pursuit of making personalized timepieces affordable while embracing the history and provenance of watchmaking.

Client

Horae

Scope of Work

Branding
Website
Product

Sector

Business

Landing Page
3D Modelling

Product Design

We developed four watch designs from the ground up, sculpting the watch cases in 3d modelling software and designing the watch dials with a strong focus on legibility and flexibility in customisation. We strived for purity in expression of the watch, removing all superfluous details and keeping only the essentials.

Two Hander

1 / 4

Complete Calendar

2 / 4

Chronograph

3 / 4

Automatic

4 / 4

Four Distinct Models

Four distinct pages were developed to represent each of the available designs, complete with art direction and photography, conveying the essence of each design while maintaining visual coherence and unity across the site.

Information
Curated Selections

Watch Customiser

The core of Horae lies in its customisability. We built a flexible customiser that allows customers to mix and match varying materials and design options across the watch case, dial, indices, hands and straps. The watch customiser updates on the fly, giving customers a quick and easy way to visualise their preferred design.

Automatic

1 / 4

Automatic

2 / 4

Case Sides

3 / 4

Complete Calendar

4 / 4

HORAE is founded with the vision to deepen consumers’ appreciation for watchmaking from its technical, artistic and historical perspectives.