Brand, digital platform and content for a home accessory label
Founded in 2016, WARE-EVER is a home accessory label dedicated to the exploration of materiality and making through experimental wares. The brand embraces imperfection and impermanence, seeing beauty in the textures and wear through time.
We helped the brand to develop a brand strategy and visual identity that is distinct yet open-ended enough for the brand's product exploration. In the development of WARE-EVER's online store, we kept in line with the brand's ethos, elevating the hand-made products against a clean and minimal backdrop as an expression of understated elegance.
We designed the logo with the Chinese word 瓦 (pronounced 'wǎ') to create a phonetic connection to the brand WARE-EVER, as well as to reflect the artisanal craftsmanship found similarly in bricklaying and plastering works.
With the name WARE-EVER, we helped to create a platform suitable for multiple product types that can capitalise on the branding while being unique and memorable.
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We developed an e-commerce site for WARE-EVER with a very minimal feel that maintains focus on the products while maintaining usability and encouraging browsing.
Inspired by spaces and people, WARE-EVER crafts thoughtful and functional designs that in turn seek to enliven everyday life.