Strap Product Photo

Time Curated

Strategy, brand, digital platform and content for a vintage watch magazine and retailer

Fueled by the passion for beautiful curios and all things mechanical, Time Curated is a vintage watch magazine based in Singapore that features news articles and stories on mechanical timepieces and other collectibles.

View Website

Client

Time Curated

Scope of Work

Branding
Website

Sector

Business

Time Curated
Logotype
Loupe
Loupe Logo

Logotypes

We proposed a simple yet identifiable text logo as the basis for the editorial site, supplemented with a graphic icon derived from a watchmaker's loupe, that cleverly represents the 'T' and 'C' in its reflections.

Serif Typography

1 / 2

Sans-Serif Typography

2 / 2

Typefaces

For the body typeface, we selected the serif EB Garamond, a revival of Claude Garamont’s famous humanist typefaces from the mid-16th century, for its high readability and suitability for setting long-form, running text on screens.

For headers and subtitles, an alternate sans-serif typeface of Ysabeau was selected for its combination of the time-honored and supremely readable letterforms of the Garamond legacy with the clean crispness of a low-contrast sans serif, rendering it well suited for display.

Light Mode

1 / 2

Dark Mode

2 / 2

Light/Dark Modes

We enhanced accessibility for readers with the option of light and dark modes, ensuring that all content can be enjoyed at any environment and will be easy on the eyes.

Collection

1 / 3

Vacheron Constantin “Sole”

2 / 3

Patek Philippe “Trust Joyero” Rectangular Watch

3 / 3

Collection

The Time Curated Collection hopes to create a growing online archive of vintage time-pieces with researched information that may serve as a reference for everyone from seasoned collectors to budding aficionados.

Through graphic and web design, we helped to bring vintage timepieces to life, showing the current running time wherever the reader is. The virtual fitting functionality also allows readers to “try” the watches on virtually, with multiple options for wrist sizes and skin tones, bringing these watches even closer to one’s wrist.

Timecurated ig story 1
Timecurated ig story 2

Social Media

We developed a broad digital-focused visual language to give readers a rich and cohesive experience across social media.

Timecurated ig post 1

1 / 4

Timecurated ig post 2

2 / 4

Timecurated ig post 3

3 / 4

Timecurated ig post 4

4 / 4

Time Curated Shop
Product Photo

1 / 3

Product Photo

2 / 3

Product Photo

3 / 3

Time Curated Shop

We developed an e-commerce site for Time Curated with a focus on usability and creating a platform well suited to showcase a curated range of products and encourage browsing.

Apart from encouraging the appreciation for the fine art of watchmaking, Time Curated aims to serve as a reference for everyone from seasoned collectors to budding aficionados.