E-commerce website for a youthful and trendy gelato brandAnchored on three pillars – experience, comfort, and innovation – Three Point Two is the product of tireless experimentation and evolution over the course of three years. Named after the ideal temperature to store gelato, 3.2 Degrees Fahrenheit or -16 Degrees Celsius, the dessert bar was designed to be a space of uninterrupted indulgence and endless ice cream, lying strategically in the stretch of shophouses along Kampong Bahru, with multiple other trendy establishments.
Together with the young owners of this exciting startup, we worked closely to build an e-commerce store on Shopify with a custom theme to reflect the colorful interior of the physical space, while maintaining a luxurious feel and experience.
In collaboration with wedesigncrap, we built a custom Shopify theme around a strong visual identity developed with soft organic forms in a two-tone color palette.
To streamline the customer journey in line with the store delivery workflow, we implemented a custom form on the checkout page with an embedded calendar for scheduling of delivery and pickups.