E-commerce website for a community-centric caféDewgather, pronounced as “together”, is a contemporary café concept located within a glasshouse at The Star Vista, serving up single-origin coffee that has been roasted in-house, together with a menu curated by Melbourne-based culinarian Joachim Lim for the complete experience.
Together with Agency, we worked closely with the Dewgather team to craft a fun and distinctive visual identity that embodies their vision to create a dynamic and welcoming space for all.
We also developed a custom Shopify theme based around Dew, the persona behind the brand. The website design leverages off the quirky and lively personality of Dew, complete with animated elements and colors synonymous with the brand.
- brand identity
- motion graphics
The menu was designed to be responsive, rearranging from three-column layout to two- and single-column layout as the display size reduces from desktop to tablet and finally mobile. This ensures legibility for all customers who are ordering off the online menu, especially with the growing trend of contact-free transactions.
In the media
As a fun way to portray Dewgather's mentions in the media, we designed the page to look like Dew reading the news complete with subtle animations to inject some charm.